Identify new channelsIdentify new channels

Monday, March 25, 2013

Assign someone in your staff to identify new marketing channels. It could be a strategy you tried before, but didn’t work out. Maybe it was bad timing, bad luck or you didn’t stick with it long enough. It’s common for some businesses to abandon certain marketing strategies too early before it’s hard an opportunity to really work. These days patience and time is needed to allow marketing to work, provided you’ve done your homework of course and are targeting the right channels. Spend some time identifying new channels either where you can reach your ideal customer profiles or an entirely new arena that shows some potential, perhaps some untapped market ready to be plucked.

Identify new marketing channels.