Referral business

Monday, April 16, 2012

Are people tooting your horn for you. Do your customers thank you for your quality of service? Do they give you kudos about your employees? How often do you generate referrals? How do you track your customer service and deliverability of your service or solution? There can be no better business than one that’s recommended, that you don’t have to invest marketing dollars to attract. Lay down the platform to deliver great service so your customers can toot your horn for you. The best form of advertising is through those that have patronized your business already. What steps can you take to ensure all your employees are delivering high quality of service in order to ask for referrals?

Deliver value then ask for referrals.

Professional demeanor

Thursday, April 12, 2012

Acting professional goes beyond just dressing or looking the part. It’s phone etiquette or in person demeanor. Do your staff have an open and inviting personality? How is their tone and attitude with the customers even if someone wishes to lodge a complaint? Are you leading from the front with a great attitude yourself? If they are having a challenging day, does it tend to show easily. It’s perfectly normal for everyone to go through ups and downs in moods throughout the working day, but ensure that your staff remember that the customer experience is important. Taking great care of your customers will not only keep you in business, but allow you to thrive in any business climate.

How do you ensure professionalism across the board?


Monday, April 9, 2012

Is your staff highly knowledgeable about your product or solution? Do you encourage them to learn something new every day? Do they truly believe in your product or solution? How do they communicate that belief to customers? Are they convincing in their mannerisms? Are they influential with your customers? Generating confidence through knowledge and care is an effective way for your employees to build a strong bond with your customer base. Regardless of what you sell, how small or large whether transactional based, over the phone, by whatever means, encourage your staff to always be influential. They can steadily build influence through encouragement and your confidence in their abilities to communicate value.

Encourage influence

Inject passion

Monday, March 26, 2012

Passion is a crucial element of business success. The businesses that thrive tend to have passionate people not only at the helm, but at every level of the organization. Passion fuels enthusiasm, your customers can feel it. They should know, not many businesses truly have passionate employees. Observe your employees from afar and evaluate them. When you patronize other businesses, take note of how passionate their employees are. Does it make a difference to you? Are you passionate yourself. How to you breathe enthusiasm into your staff on a regular basis. Have some fun at work and encourage your staff to find ways to do the same.

Inject passion into your workforce.

Swim upstream

Wednesday, March 14, 2012

Is every company in your industry practically doing things exactly the same way? Strive to be different, swim upstream, go against the flow for a change. The marketplace will notice it. Your target market will welcome the fresh breath of air. You need not break the bank, strategize and find cost-effective ways to test the waters. There's always untapped treasure in deeper waters waiting to be discovered. Stretch yourself and organization by striving to always going deeper and let the competition stay in the shallow waters.

How can you swim upstream today?

Please check out the Motivation to take action eBook

Say goodbye

Tuesday, March 13, 2012

Are there certain customers who drain your energy. Certain negative people that you just can never please no matter how hard you try. It's time to make the tough decision to cut them loose. It goes beyond a question of just the revenue involved. If such clients ruin your day or make life difficult for your staff or partners, then it's just not worth it. There are plenty of good customers out there that can appreciate your service. Today's loss may be tomorrow's gain as you dispel the negative energy. Work to attract the right type of customers.

Say goodbye to negative customers that you can never seem to please.

Please be sure to check out the Motivation to take action eBook.

People investment.

Monday, March 12, 2012

Investment in resources to educate yourself, staff or partners is not an expense. The correct education of people or a process pays ample dividends over time. Too often, SMB owners consider education as a sometimes necessary expense they must find ways to account for, they either do it or just neglect it altogether. Sure it may be seem expensive in some instances, but do it right. Just educating or training staff to do their jobs better and more effectively brings long-term value to the bottom-line. You multiply the potential of yourself and staff with the correct educational investment.

Invest in your people.

Make the grade

Tuesday, March 6, 2012

As an SMB owner, put yourself completely in the shoes of the customer. How would you rate your product or solution? How would you rate your service? Why would prospects choose you over others? Do you make the grade in your own assessment? What areas can you improve? Is their a broken link in the process where a slight improvement could considerably boost the bottom-line? Be open and honest with yourself. It serves to make you better as a person and an organization, allowing you to add even more value to your customers. Reflect on what you hoped to achieve when you first started out in business, are you meeting your expectations.

Are you making the grade?

3 degrees of separation

Monday, March 5, 2012

Business owners should always be on the lookout to expand their network. With the widespread availability of social media, 6 degrees of separation has now become 3. Taking steps to find those that can add value to both your business and your life is immeasurable. There are people all over the world with valuable information that can help you. Find a high level contact in an interesting company you admire, take steps to find someone that can introduce you. What steps would you take, adopt the sales hunter mindset, connections can help take your business to the next level, get in the habit of exercising them. Use the variety of social media tools available to target those that can bring value.

Reach out through social media

Build a list

Wednesday, February 29, 2012

It's essential to develop a database of customers. You must simply build a list of loyal customers and prospects in today's world. Offer a valuable gift in exchange for an email address or basic contact info. Conduct surveys and strategize for other services you can offer them through partnerships with other companies. Can you combine for a free bonus giveaway with another company with a service or product that could be meaningful to your database. Cross promote and seek to build sustainable business relationships, of course make sure it's with reputable companies you can trust in addition to high level of product and service.

Build out your database.