Solve it

Tuesday, February 28, 2012

Pick a challenge that has been bothering you for some time or anything you feel that is holding your business back. Get some feedback from your staff or partners about the problem and figure out best ways to attack it immediately. Keeping problems on your mind for extended periods prevents optimum performance. Commit to taking progressive steps to eliminate the problem today. Focus your mind on only possible solutions to the problem, engage your mind to help you solve it. Even seek answers in places you normally wouldn't look, it's amazing what can inspire answers in your life. Good luck.

Solve your problems.

Gateway

Monday, February 27, 2012

Learning proper phone etiquette is a must for every business. Telephone calls are a crucial part of everyday business life. Even with the rapid growth rate of the online world, the telephone still serves as that crucial gateway to your organization. Sometimes it can make or break a business transaction. Are the people answering your phones making a good first impression? Are they representing your organization in the proper tone? Are they welcoming in their voice and mannerism? Are they smiling and happy in spirit? Telephone etiquette is a great way of putting your best foot forward in a tough economic climate. Do your best to keep holding times to under 3 minutes. Always be mindful of the customer.

Train all members of your staff on the correct phone etiquette.

Reach local

Thursday, February 23, 2012

There's no doubt that what used to work in past decades are no longer as effective. Have you evaluated the performance of your local marketing methods? Are flyers, radio ads or tv commercials still bringing in revenue? Do you have metrics in place that can track the success of your advertising? Are sponsorships or other ventures delivering measurable results, if not what can be changed? The rules to the game of local advertising has changed, make the time to evaluate what you are doing and how it's doing. Demand measurable success from your local advertising methods or change direction.

Take steps to reach local.

Keep up the pace

Wednesday, February 22, 2012

Keeping pace with technology is a critical business component. When was the last time you had a third party evaluate your products or services? Are you still meeting the needs of your customers in a fast paced society? Have you gained feedback from your customers on which features are the most attractive? Are your features and benefits keeping up with the pace of technological advance and change? Remember your customer's needs evolve over time, is your organization also evolving? Ask the tough questions and consider if your solutions need an overhaul to stay competitive.

Take proactive steps to ensure you are keeping pace with technology.

Business Personality

Tuesday, February 21, 2012

In today's hyper social media world, the traditional rules of marketing are changing, evolving as it were. Businesses can't afford to be plain Jane by the book anymore. Consumers are more engaged now. It's no more you telling them what features and benefits are great for them and to choose you because you are the best in the marketplace. Now they need to like you and your company's personality before paying attention to what you have to say. So communicate your personality in your marketing. Let the consumers understand what you are all about through your marketing. Let them get to know who they are doing business with. Consumers like to do business with someone they feel they know and can identify and connect with. Create personality in your copy, make consumers eager and excited to engage with you.

Create more personality in your marketing.

Incentives

Thursday, February 16, 2012

Does your SMB have effective sales training for all employees. How do you ensure your sales reps are constantly improving every day? Are any staff that interface with consumers properly trained to deliver excellent customer service? Are the staff trained to identify new sales opportunities? Do you offer a team performance bonus if organizational goals are met for all staff, not just those involved directly with sales. Just like a team, get all your employees bought in and pulling towards a common goal, provide a program for incentives for all staff. Just a standard salary is not the ideal solution anymore, incentivize everyone.

Incorporate company-wide incentives.

Test drive

Wednesday, February 15, 2012

Prospects like to know what they are buying before they decide to use your service. Gaining trust in an ever changing and deceptive world is crucial to gaining more market share in a competitive business climate. Open the doors to your prospects, invite them into your business house. Give them a seat, make them relaxed, let them experience what it would feel like to do business with you. Let them peer into your closet and look under you bed, be very truthful about your capabilities and how you can help them. In your marketing, give them a preview or test drive. Give them so much value in the test drive that they would be crazy not to do business with you.

Give a valuable test drive.

Taste of chocolate

Tuesday, February 14, 2012

Give out some chocolate treats on this special Valentine's day to your staff and customers. Chocolate not only tastes great and immediately enriches the taste buds, but it also helps the body process nitric oxide which is great for healthy blood flow and maintaining good blood pressure. Happier moods and better blood flow will boost spirits all around. Also chocolate is that perfect recipe that provides an energy lift defeating any workplace stress and anxiety.

Dish out a good mood recipe

Appreciate

Monday, February 13, 2012

Commit to a staff appreciation lunch once a quarter or whenever organizational goals are exceeded. Encourage your staff and team to keep producing their best possible work. It provides great team spirit and boosts morale. Recognized appreciation leads to improved performance. Send a treat to your best vendors or partners, let them all know you appreciate the business and beneficial working relationship. It's been a tough situation for many people and organizations over the past few years, a little acknowledgment goes a long way.

Show some appreciation.

Engage your Sub

Thursday, February 9, 2012

As an SMB owner, much responsibility falls on your shoulder. Embrace the challenge and engage the full power of your subconscious to help you achieve the best possible results. Try and read new business information strategies late at night before bed and early in the morning. Believe in the power of the subconscious to deliver results and make all your dreams come true. However you have to help it out by pumping it with useful and meaningful data to process. Stay thoughtful and keep asking your mind tough questions to solve and allow it time and composure to process the information. Let your subconscious mind work around the clock on positive tasks that can help you.

Task your subconscious