80/20

Wednesday, February 8, 2012

A critical question business owners must always be asking themselves in communicating their message to prospects, "How is our message being received." Are we communicating enough value? Are we showing a real concern and commitment to address needs in the marketplace? How can we ensure the prospects trust not just our abilities and expertise, but our dedication to help them solve challenges. Focus about 80% of your marketing communication voicing your care and concern for the challenges faced by your prospects, then identify strategies to defeat them. The remaining 20% can then focus on your organizational capabilities.

Adopt the 80/20 rule in communicating your message.

Spice of life

Tuesday, February 7, 2012

Variety is the spice of life. Add more product offerings and diversity from your flagship products. Just as Kellogg's spun off from simply Corn Flakes to Frosted Flakes, Corn Pops, Raisin Bran and Fruit Loops to name a few. The same happened with ice cream brands like Ben and Jerry's and Haagen Dazs. Even though plain vanilla was very popular and profitable, they saw a need to captivate more audience by adding a variety of flavors like Chunky Monkey, Cherry Garcia and Rocky Road etc. Find a way to offer more selection to your current customer base who are already sold on your service and then expansion will likely attract a new market.

Offer more selection.

Value content

Monday, February 6, 2012

Value content is still king, even with the wealth of free information available online, however how you transmit that content to your target market is the key factor. Every day as you help one customer with your service or solve a problem, always consider there will be others outside of your geographic area or other parts of the world that can also derive some value from your solution. Keep track of the problems you are solving and repackage it as content for your blog, newsletter, or E-book. Strive to be known as the value content provider in your niche.

Produce some value content.

Give an Experience

Thursday, February 2, 2012

In our modern day times of average service, strive to provide your customers or prospects a valuable experience. Give them more than they expect whether they choose to buy from you or not. If possible find a way to personalize the experience for each customer just by caring. Actually care from your heart, that's the location of the incredible power station in your body. Your customers will notice it. You will not only draw them in, but you will keep them for life.

Provide an experience

Human Capital

Wednesday, February 1, 2012

Invest in your people, either your staff or your customers. Take time to pay attention to their needs. Provide them valuable information that can enrich their lives. Encourage your staff to constantly better themselves through learning and experience. Treat your staff with utmost respect, avoid the hierarchy of fear and top down dictator management. Give them some independence and freedom of expression, it fosters creativity and positive energy leading to peak performance. Make learning fun, make work fun, make lives fun.

Invest in human capital.

Competitive Advantage

Tuesday, January 31, 2012

Are you spending more time managing people and operations, not enough time clearly defining your competitive advantage to your potential market. Do you know what gives you a clear cut competitive advantage in a tough business climate. Have you determined from your client base whether that competitive advantage has been successfully communicated. What pulls customers in to purchase your product or service over others. Gaining a sustainable competitive advantage goes beyond just being different from your competition, you have to prove why your solution impacts in a different way and show it can deliver increased measurable results. So define and execute.

Are you communicating a clear competitive advantage and how can you measure from a customer perspective.

Re-define Value

Monday, January 30, 2012

Have you adjusted to the modern day information age. Develop unique and valuable content for your business. Instead of chasing business, pull them in with valuable content that solves problems or presents unique perspective and different thinking in your niche. Establish yourself as the forward thinking or premier thought leader in your target market. Gather survey data about the prevailing challenges and critical obstacles that are the most pressing, offer viable solutions. Provide more value up front than anybody else in your space.

How can you provide more value today.

Challenge yourself

Thursday, January 26, 2012

It's perfectly normal to operate your business in a comfort zone. The mind works hard to bring much needed reassurance especially in uncertain times. However, the mind can also work against you. Sometimes it prevents you from absorbing vital information that may actually help you, just because your ultra-sensitive guard is up. Make time today to choose something your mind considers difficult, and do it anyway. In order to grow, we must constantly challenge ourselves every day to be better than we were the day before, always be on the lookout to master new skills that can help take you to the next level. It will increase brain performance, that will increase results.

Think growth

Wednesday, January 25, 2012

In a recovering economy when most SMB owners tend to go in survival mode, think differently. If your mind is focused on just hanging on to stay in business, that's probably what will just happen. Commit to do more than just staying in business. Commit to sales growth, not just maintaining the status quo till the economy goes full speed ahead. Nobody knows when the economy will be great again, but you can choose to be great today. Adopt the mentality of a sales hunter in growth mode. Find opportunities that will help you grow, do more than just survive, thrive. The body will follow where the mind goes, be confident, dare to grow even in today's marketplace.

Think growth today.

Build relationships

Tuesday, January 24, 2012

As an SMB owner, networking is a vital business component, but nowadays it must extend beyond just attending events and handing out business cards. Customers are looking to build meaningful relationships with organizations they admire and they know appreciate their business. Sometimes there's no need to go chasing business, attract good business to yourself. Try increasing the level of value you deliver to your current customers and build meaningful, sustainable relationships with them. Let them toot your horn for you and bring more business your way. Tap into your current client base and see how much more value you can deliver.

Build meaningful relationships with those that patronize your business.